King Khan's 'Red Chillies Idiot Box' is all set to produce romantic films for youth which will be aired on MTV.
MTV, which is popularly known for its non-stop music and adventurous reality shows have now come forward to join hands with two production houses-Red Chillies Idiot Box and Milestone Movies Pvt Ltd to produce three romantic films as a part of their new series "Luv Reels".
By this MTV is providing great platform to young aspiring singers,actors and composers.The movies have been shot in london and are all set for release.
"I feel that it is very important to encourage young talent in an industry where there is such fierce competition. Keeping that emotion in mind, we are very happy to associate with MTV to launch careers of fresh talent," Shah Rukh said.
"Young people are always looking for fresh forms of entertainment and who knows the pulse of this audience better than the audience itself. 'Luv Reels' is India's first user generated film series and it could potentially be the start of something very powerful," Aditya Swamy, senior vice president (Sales and Marketing), MTV India.
These movies will be telecasted every saturday, starting from 3rd july.
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