Trust of the audience over the film to be a blockbuster is being broken when it comes to bollywood.Pre-publicity and creating hype over the film is very much prevailing in the bolly industry.
This is going not going to last for long time.Celebrities craze and the promos which are being screened in television could not save the industry from loss anymore.
If the half yearly report is taken into consideration the bollywood industry has lost Rs 300 crores and still counting.125 films have hit the screen in the past 6 months but only Prakash Jha's 'Rajneeti' has been declared as blockbuster as it has gained over 77 crores.
The biggest budget release of the year Kites and Raavan has failed to reach the expectation of viewers.
During the publicity of 'Raavan' Abhishek said, “The media finds us attractive and people say the film will benefit because of this (pairing). But that’s not our motivation.”
“The way Raavan was hyped, considering it has a mythological background, the movie was far removed from the subject. Hence people felt cheated,” says a trade analyst.
It was 2010's start with Salman khan starrer 'Veer' which was expected to clear the records of 3 idiots but didn't live up to the mark.
Ad whiz Santosh Desai.“At the end of the day, a film is a product that needs to be sold. But whether the product is good enough to sustain for weeks is judged by the audience. The same goes for the movies. If they are good enough the audience will keep coming, if not they reject it outright.”
Kites starring Hrithik Roshan and Barbara sank down leaving no trace .
“Movies are excessively being treated like products that need to be sold with hyper marketing strategies, the situation is scary, as most of the recently released films are not even recovering their publicity money,” says producer Mehul Kumar.
“The Hindi film industry has failed in two counts. Firstly the content, and secondly, the pricing. Huge sums of money is paid to the stars and the films too are sold for big money. It becomes difficult to recover it at the BO and not even hype can save it,” says trade analyst Komal Nahta.
Audience are much wary about the upcoming releases, Once Upon A Time in Mumbai, Khatta Meetha, Aisha, Action Replayy and Lafangey Parindey.
Nahta says, “Just because Kites and Raavan failed, it doesn’t mean other big releases will meet the same fate,” says Nahta.
Lets see what happens.No one can predict anything.
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